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The rise and rise of Yo Maps

  Yo Maps Originally published in the Zambia Daily Mail  By VICTOR KALALANDA For any ardent follower of Zambian music, there appears to be enough reason to believe that celebrated Zambian artiste Yo Maps (real name, Elton Mulenga) is nothing short of extraordinary. If he was average, as his detractors would desperately have us believe, he wouldn’t have lasted more than six months on the local music scene after releasing his smash hit song “Finally.” He would have disappeared like snow in the summer sun. The unwritten rule in the music industry is that without a decent prior music catalogue, any artiste who happens upon instant fame is destined to become the infamous one-hit wonder. In any cut-throat field of human endeavor, big doors don’t swing on small hinges. The roots must run deeper than outward appearances, or else nothing lasts. For an artiste that keeps exceeding public expectations since rapturously coming to the notice of the nation in 2018, Yo Maps proves that not on

What in the toxic masculinity is this?


Andrew Tate



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Screenshot of original publication




The Pilgrim, January 20, 2023*

This year began on a clearly explosive note. With the arrest of pre-eminent and world-famous online influencer Andrew Tate, we’ve a clear case of “not all that glitters is gold,” or that “things are not always what they seem to be.”

Andrew, including his brother Tristan, probably need no introduction to the Millennial generation or any social-media savvy person.  

Based in the little-known country of Romania, Andrew portrayed himself across the social media landscape as a man’s man, who could guide a disenchanted mass of young people on how to become rich, famous, and sexually attractive. Guess what happened? Thousands followed him, even more as he backed up his machismo with an outrageous life of luxury.

But the self-styled icon of male dominance and wisdom has been detained in Romania over allegations of rape and human trafficking. The influencer’s house of cards appears to tumble down, and his gullible followers are beginning to see through his baloney. They might wonder, why would an “iconic” figure, who claims to do honest hard work, end up charged with organized crime?

I’m not the prosecution, so I won’t comment on the former kick boxer’s court case. But suffice to say that Andrew’s high-end range of vehicles and designer watches have been seized, and could be auctioned at the court’s approval, according to officials in Romania.

What I want to do is to look at Andrew’s influence more closely and point out why it’s dangerous for characters like him to hold sway over young people.

Andrew emerged within a nihilistic context to provide answers to disillusioned young people teetering on the brink of adulthood, who have a disregard for morality and religion in the belief that life is meaningless.

The son of American chess genius Emory Tate, Andrew diagnosed such disillusion among young men as a pathological condition that could be cured if only a young man rose to the occasion and tapped into his manliness.

Toxic Masculinity

Andrew played up the supposed masculine traits of physical fitness, aggression, courage, stoicism, and hard work as formulas for success. What that produces eventually is a punishing cancer called toxic masculinity.

Any person with real life experience will tell you that masculine traits don’t solve a man’s problem.

According to Andrew’s own 41 Tenets, “…men are personally responsible for their actions and the results they achieve in their lives.”

He adds, “I believe it is incumbent upon me to ruthlessly identify my own weaknesses and limitations and I eagerly work to overcome them and become more capable in all realms.”

Following Andrew’s logic, therefore, it’s a manly thing to be serious with your life and it determines whether you fail or succeed in any realm of human endeavor.

These are the most toxic messages you can ever tell a man, especially if he is poor.

It reflects the same toxicity and insensitiveness exhibited by the words of Ghanian business magnate Daniel McKorley, who recently said his country isn’t developing because today’s youth “sleep too much,” they’re not serious. Absurd!

In my own disillusionment with life, I found Andrew very convincing, but I became depressed the more I followed his teachings.

You see, these philosophies are warped because they blatantly neglect a cardinal principle about life, which is the fact that multiple factors combine to decide a person’s success or failure.

For this reason, it would be very easy to kill a poor man by telling him to simply work hard, instead of providing him with an income.

The prevalence of any social ill such as poverty, homelessness, immigration stress, gender inequality or racial discrimination merely reflects the injustice of society, rather than the presence or absence of masculine traits. It demonstrates the disproportionate distribution of power.

On a much deeper scientific level, we would have to embrace the idea of intersectionality, which essentially argues that for an individual to make it in life, they need to have a lot going for them in terms of race, gender, sexuality, and class. An entire range of social and political identities must combine to determine a person’s success or failure.

As an example, this means that no matter what Andrew says, you’re more likely to fail in life if you’re black, gay, male, and poor, living in an oppressive and racist society. No questions about that. You can be stoic, lift weights and run all you want in the morning, but that won’t take you anywhere.  

Indeed, John F. Kennedyas an extremely rich, heterosexual white male with a Harvard education—didn’t have to worry much about becoming president of the United States.

It’s intersectionality, and not hard work or any other masculine traits, that explains why rich men like Donald Trump become politicians and presidents, or why attractive women become flight attendants.

It’s also intersectionality, and not hard work or any other masculine traits, that explains why poor black children, compared to their white counterparts, are underrepresented in swimming and equestrian sports in Africa.

You see, once you’ve money, you can pretend to be more generous and hard-working than any person on earth. Think of Elon Musk. But if you’re poor, everybody will think you’re evil, selfish, and lazy. You can even become an incel, which is to say you’re involuntarily celibate.

We live in an unjust and punishing society, which preserves its disproportionate distribution of power with a dichotomy between wealth and poverty.

If we cannot create an equal society, Andrew’s toxic masculinity won’t change the status quo. If anything, it will create a bitter mass of men and women who will eventually exterminate each other.

We don’t need another Andrew to tell us what we already know. We need influencers who will advocate for a more equitable and just society. This mentality, and not masculinity hot air, will solve many of the world’s problems. If we don’t want to go that route, then we should probably stop having children.

*This column is published every Friday in Zambia's leading newspaper, the Zambia Daily Mail

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